2023: Year in Review
MEMBERSHIP GROWTH
NEWSLETTERS
10 Newsletters were sent out in 2023 with an average open rate of 53% amongst members. Below are links to each newsletter.
INDUSTRY FLAG NEWS
12 Industry flag news emails were sent out in 2023 with an average open rate of 55% amongst members. Below are links to each email.
Special shoutout and thanks to Julye Spinelli for continuing to graciously collect these monthly articles even after her board term ended.
DEALER REQUESTS
11 Dealer request emails were sent out on behalf of NIFDA members in 2023 with an average open rate of 31% among more than 2,000 industry contacts.
ROUNDTABLES
NIFDA hosted 3 virtual roundtables in 2023. Below are the links to access video recordings and presentation PDFs.
Understanding The Value Of A Small Business (March 2023) How to calculate the value of our businesses, possible exit strategies and considerations, and maximizing your company’s worth
Can Traditional Marketing Option Still Work? (August 2023) All the traditional marketing options out there including trends, statistics, pros and cons of each. Plus, professional advice on how to be successful with these options including with print, radio, broadcast and cable TV, direct mail, and outdoor signage.
How To Use Corporate Strategies To Build Trust In Your Small Business (December 2023) How to build trust with customers by implementing the six most effective corporate strategies that small businesses can use to build customer trust. Topics include brand awareness, online presence, lead generation, customer conversion, customer satisfaction, and user experience.
CONVENTION
We welcomed 120 attendees and 58 member companies to the 2023 NIFDA Convention & Expo in Scottsdale, AZ. 18 member companies exhibited and 10 of them also sponsored. Thank you everyone!
